COMPANY
TIMELINE
October 2022 - April 2025
Type
B2B Web Platform
responsıbılıtıes
I was the sole UX UI designer on the project and also took on responsibilities as a product owner.
Working within a cross-functional team of 10 people, I led the product’s UX direction, worked closely with developers and stakeholders.
GOAL
The goal was to design a digital experience that would streamline the wholesale process, support sustainable practices, and provide a seamless sales tool for marketing and sales professionals.
outcome
Reduced the reliance on physical samples by an average of 30%, leading to more sustainable and cost-effective operations. Also, the platform contributed to up to a 50% increase in upselling opportunities, empowering sales teams to present more products in less time.
Understandıng the process
The sales representative’s journey isn’t linear—it’s a continuous loop. In leading and designing UX processes at dSr, I focus on this ongoing cycle, ensuring the systems we build support both the technical side and the human aspects of sales.
Beyond just functionality, I prioritize the integration of AI as an intelligent assistant, helping sales teams work smarter. I also account for the fact that every brand operates differently and engages with technology in its own way, so the UX solutions must be adaptable and context-aware.
target user groups
Touchtech's Digital Showroom is a SaaS app specifically designed for wholesale brands' sales and marketing teams.
Sales Representatives
Our main user group can be defined as the sales teams. The foreseen usage is during the selling period with their customers and together with a physical showroom.
Marketing Teams
Due to the nature of wholesale selling, the marketing team is foreseen to create 'template' presentations for the sales team to benefit from and copy.
Administrators & Managers
DSR not only offers a well-equipped selling tool but also allows management personnel to track sales and sales reps' performance and define customized settings for tenants.
How can we enhance
the workflow of sales representatives and encourage them to utilize DSR instead of relying on physical samples?
Project hıghlıghts
Research & ıntervıews
Each feature and update in the DSR has been designed after conducting iterative interviews and feedback sessions.
Lack of 'inspiration'
After conducting the interviews, at all phases, what I found out is that the DSR should be an inspirational tool rather than a rigid sales tool.
Never-ending sales journey.
Defining the beginning and end of a sales meeting is almost impossible. The sales reps initiate numerous phone calls and emails both before and after each physical meeting.
Different use purposes.
From inspiring the customer to create 'outfits' and place an order, DSR has been used in multiple parts of a sales meeting and should be adaptive to all cases.
marketıng
If you want to see and learn more about how DSR works, feel free to visit Touchtech's Youtube channel.
Creating walkthroughs & webinars
I created some short video tutorials to introduce the app to new users.
Crafting release notes
After every release, I publish a set of notes and GIFs to demonstrate what is new.
Supporting marketing team
At certain stages, I contribute to the marketing team with videos and voice-overs.
