TIMELINE
July 2022 - September 2022
Type
Mobile Application Case Study
responsıbılıtıes
I conducted benchmarking to analyze competitors and uncover design opportunities. I developed the brand identity, defined UX workflows through research and wireframes, and delivered high-fidelity UI designs to ensure a cohesive and user-focused experience.
GOAL
The goal of this project was to design a mobile app that streamlines online orders and table reservations for a local bakery, enhancing customer convenience while reflecting the brand’s warm, artisanal identity.
outcome
The final concept presents a user-friendly mobile app that simplifies ordering and reservations while showcasing the bakery’s brand personality. Although not developed, the design effectively demonstrates a scalable solution ready for implementation.
How can we develop
a mobile application that gives customers an effortless and convenient way to order delectable food and beverages from the bakery.
user groups
Based on the research I came up with three different user groups
After analyzing the market, I defined three user groups that will potentially use the app.
Decisive Online Shoppers
At the fundamental level, the mobile app’s leading user group will be those who want to order bakery products or beverages online. Those people do know what they want to order. Thus they will directly lead the product’s page
Indecisive Online Shoppers
Those people want to buy some products from the cafe, yet they have not decided which product they want. For them, the product description and image have a more significant effect on their decisions.
Customers Wanting Online Reservations.
The last user group of the application will be the customers who want to make an online reservation for the cafe. Those people will probably not be interested in the menu or shopping and directly visit the reservation section.
personas
After defining the user groups, I created three personas to represent different characteristics
Amy Jonhson
Main Statement
''I always have cravings for chocolate cookies, especially when I’m stressed. Desserts are not only food but a lifestyle for me.''
Age
23
Profession
University Student
About
Amy is a fourth-year architecture student who has a lot of stress in her life. She finds herself a de-stressing method, which is eating chocolate cookies. However, she does not have enough time to cook for herself daily. Since she lived with her housemate in a student room, no one could bake for her. Moreover, she drinks dozens of coffees during the final week and needs a cafe that delivers fresh chocolate chip cookies and coffee whenever required.
Goals
Reduce the stress level in her life.
During & eat high-quality products for economical prices.
Be able to receive cookies and coffee at any time
Frustrations
‘I wish the exams and juries would not be this much stress.’
‘I get stressed when I cannot find what I’m looking for.’
‘I do not want to consume something that I don’t know what it includes.’
‘I don't have enough time to bake or make coffee. A day only has 24 hours.’
Ashley Montez
Main Statement
‘’ Life is all about tastes and smells, and it would be better if I could taste something different every day.’’
Age
17
Profession
Highschool Student
About
Ashley is a 17-year-old student who lives with her parent. She has fought gluten intolerance and allergies since she was a small kid, which has affected her life greatly. She wants to eat together with her friend when they order something online. She likes deserts, but there have been very few options for her in most of the cafes; thus, she has stopped calling. Trying different tastes is her favorite activity, but unfortunately, it is impossible in most apps.
Goals
Order food with my friend without worrying about my allergies.
Be more social.
Learn about coffee cuisine.
Frustrations
‘I wish I didn’t have those allergies and gluten intolerance.’
‘I am afraid of being alone.’
‘I wish my parents had spent more time with me and tried to understand my problem.’
Joseph Wright
Main Statement
‘’I have three basic rules in life. Time is money. A happy team makes the company glow. And there is always a vegan way to do it.’’
Age
33
Profession
CEO
About
Joseph is the CEO of Z-Tech Company, a start-up requiring sleepless nights. In the past few days, they have managed to get their third significant investment, and they want to celebrate it as a team. He loves his team and wants to organize weekly and monthly activities with them to increase productivity. He is vegan, but his teammates are not, so he needs a place with different options. Since he has limited time, he wants things to be fast and easy.
Goals
Make my company make as much profit as possible. And become a Unicorn.
I want my workers to be happy to work with me.
I want to become one of the world's most successful men, and people to show me respect.
Frustrations & Painpoints
'When I made a reservation, they generally put me at one of the worst tables.'
'I hate when there are no clear labels on vegan options. I do not want to spend time talking with the waitress about the products.'
SEEING THE BIG PICTURE
TAKING A CLOSER LOOK TO AMY'S JOURNEY
USER JOURNEY MAP
DEFINED PRODUCT VALUES
desıgn decisions
Following the research and the brand guideline I created the UI for the app
On each page, brand guidelines, color options, and the creation of a sincere feeling have been carefully considered.
8-point grid system
In the overall design, I used an 8-point grid system. On each screen, the margins are set as 24 pixels and I mainly used 24 px and 8 px margins between groups and items. Each pushable button has a 44 x 44px touchable frame to avoid fat-finger syndrome. There is no font size under 12 px used on the screens.
Iterative design interactions
The app's interface underwent several updates, including a switch from a hamburger menu to a tab bar for improved familiarity and organization. Additionally, social media usage on sign-in screens transitioned to icon buttons, while the add button on the home screen was removed and notifications were implemented for various actions.
Color palette
Primary color
Cakepop Sorbet
Why? Yellow is often associated with warmth, cheerfulness, and positivity, which can create a welcoming and inviting atmosphere for users.
prımary text color
Carbon Fiber
secondary text color
Bank Vault
tertiary text color
Lighthouse